The Apparel & Textile Manufacturers Federation (ATMF) is thrilled to announce the soft launch of ThreadChain – a new digital platform created to support and elevate Leicester’s factories, designers, and fashion creatives by opening up direct-to-consumer sales and made-to-order garment production.

Following a recent board meeting, ATMF confirmed its commitment to backing the UK’s garment-making industry with fresh thinking and innovative revenue streams. ThreadChain is the result: a bold new e-commerce hub designed to champion sustainable, ethical, and local manufacturing.

What ThreadChain can do for you: 

• Deadstock Marketplace – Enables factories to sell surplus and deadstock garments directly to creatives and consumers, reducing waste and supporting circular fashion practices.
• Made-to-Order Production – A new offering where customers / small brands can design their own garments, which are then produced on demand by a trusted network of local Leicester factories.

 

Fashion retail leader Fiona Lambert (pictured on the right), who has been a champion of the initiative, commented:

“After attending Leicester Made, I’m excited that this could be a turning point for Leicester and UK manufacturing. I visited a great factory on Monday, designed and had a dress sample by Friday—and it could be in production using stock fabrics next week.

“I’m working with ATMF and Fashion-Enter Ltd/FashionCapital to create made-to-order production that supports skills and jobs, and promotes a truly sustainable way of manufacturing.”

Natalie Binns, Better Fashion Consultancy, added: “This is great. Made To Order could be really useful for some of my early stage clients.”

ThreadChain is now live at www.threadchain.co.uk and open to creatives, consumers, and manufacturers ready to participate in shaping the future of fashion.