POVE Apparel

POVE stands for POint to the future, waVE to the past.

We are a small clothing brand, based in Leicester. We create unisex, versatile, sustainable, all year round essentials that you can wear for any occasion. Our clothes are good for the wardrobe and good for the environment. Our first product, the Sweat-Tee has the weight and warmth of a Sweat-Shirt mixed with the short sleeves of a T-shirt, it is made in the UK from 100% organic cotton and the embroidery is made from recycled plastic bottles. Our most recent product is the beginning of the Protecting Our Very Existence Collection, which aims to support wildlife and the world around us. The first product in this collection is called Panda POVE, it has POint to the future, waVE to the past on the front and a panda graphic on the back. 10% of all profits made from this drop will be donated to a wildlife conservation charity.